THE FUTURE IS BRIGHT.
Congratulations to 2025 Winners and Finalists on behalf of Women in DSO, in partnership with Overjet.
Dr. Gabriela Hricko
Partner Orthodontist
Great Expressions Dental Centers
Melissa Wilson
Vice President, Operations
Rodeo Dental & Orthodontics
The 2026 Women in DSO Leadership Awards
Women in DSO® in partnership with Overjet, is proud to present the 2025 Leadership Awards. These Awards recognize two individuals who demonstrate excellence in clinical or business operations and DSO leadership, and are awarded at the Women in DSO® conference in Las Vegas.
The winners of the 2026 Women in DSO Leadership Award will be announced and celebrated at the 2026 Women in DSO® event to be held in March 7, 2026 at Caesar's Palace, Las Vegas.
The Women in DSO Leadership Awards recognize professional women in DSO who have emerged as leaders in their field. As leaders, these powerful women have made a marked difference for women across our industry, in their companies, and in their communities by creating new pathways for others to follow.
Considerations for choosing finalists will include:
- She has made a marked difference across our industry, creating new pathways for others to follow
- Her mission/influence will grow and more women will benefit as a result of her being a finalist
- She has specifically helped women advance in their companies, in their communities, or in our industry
- Her selection as a finalist will highlight and raise the profile of diversity in the DSO world
- She has been a leader and influencer both inside and outside her job responsibilities
- Specific examples and accomplishments will be encouraged in the information form/application completed by each nominee.
Who should you nominate?
Outstanding women leaders who work in group practices, at a DSO or an affiliated DSO clinic, or who support DSOs as a clinician, consultants, business partners, etc. Both business and clinical leaders are encouraged and self-nominations are accepted. (The clinical category includes but is not limited to DDS/DMD/RDH/ EFDA/EDDA, DA, as well as women leaders who work for a DSO or a business that supports DSOs, in clinical-related work, but not necessarily chairside.)
NOW ACCEPTING NOMINATIONS
To submit an individual for consideration:
Complete the short nomination form below. Self-nominations are accepted.· Nominees will be contacted and asked for additional information in the form of an application. An application completed by the nominee is required to be considered as a finalist.
Only one nomination is needed to nominate a woman leader for the Women in DSO Leadership Award.
To be considered for either award, a nomination must be received by December 15, 2025 and a completed application must be submitted by December 31, 2025. Nominations will be reviewed by a formal selection committee composed of Women in DSO® leadership.
The 2025 Women in DSO Leadership Award Finalists
Clinical Leadership Finalists
- Kendra Flowers, RDH, Vice President Clinical Excellence, Smile America Partners
- Tammy Filipiak, RDH, Vice President Hygiene Support/Clinical Operations, Smile Brands
- Dr. Jumoke Adedoyin, Chief Clinical Officer, Affordable Care
- Dr. Gabriela Hricko DDS MDS, Partner Orthodontist and Strategic Advisor, Great Expressions Dental Centers
- Dr. Kristen Hendricks, Dental Director, Dental Care Alliance
Business Operations Leadership Finalists
- Theresa Neuhauser, MBA, VP Payor Relations and Strategic Initiatives, Interdent Service Corp
- Melissa Wilson, Vice President of Operations, Rodeo Dental & Orthodontics
- Marcelle Parrish, Chief Commercial Officer, ClearChoice
- Leesa Olson, Assistant Vice President, Launch Loyalty powered by Careington
- Jaycee Memminger, Vice President Strategic Markets, GLO Science, Inc
IN PARTNERSHIP WITH OVERJET
In 2018, a group of computer scientists from MIT and dentists from Harvard came together to build something special: Dental AI.
Overjet was born at the Harvard Innovation Labs, as a small team with a big idea. Today, that idea is revolutionizing dentistry. Thousands of dental professionals rely on Overjet to perform their most important work — with a level of precision, consistency, and speed that is only possible with artificial intelligence.
Overjet is now the world-leader in dental AI. We’ve raised more than $130 million in funding, hired experts from around the globe, and been recognized as one of the top AI startups by Forbes, Fast Company, and LinkedIn. But while our team and our impact continue to grow, our mission to improve oral health will never change. Learn more at overjet.com.
Overjet and Women in DSO® Launch 2025 Leadership Awards
About Overjet
Overjet is the global leader in dental artificial intelligence, helping both payers and providers improve patient care. In 2021, the company received FDA clearance for its Dental Assist™ product designed for dental practices, the first dental AI company to receive such a clearance. The company was founded by experts from the Massachusetts Institute of Technology and Harvard School of Dental Medicine, and has assembled the largest and most seasoned team of technologists and domain experts with deep AI, dental, and insurance experience.
August 5, 2025 • Denver
What would your organization look like if AI was embedded in every leadership decision?
Not just automation. Not just tools. But a truly AI-first culture, starting at the top. This is the shift that separates companies that dabble in AI from those that lead with it. If you’re ready to move beyond surface-level adoption and into executive alignment, strategy, and scale—this is your room.
Preceding the Annual Dykema Definitive Conference for DSOs. Save $500 off registration with code DYKEMANETWORK.
All leaders are welcome.